Bid Writing Strategy

A clear bid strategy is the key to success for all submissions, which ensures that you closely align with your clients’ objectives. This is true when completing and responding to pre-qualification questionnaire bid documents, proposal documents, tenders, framework tenders, invitation to tender, request for information, request for proposal, expression of interest, and mini competition questionnaires.

The reason for this is that clients are looking to work with organisations that share their values and vision of what constitutes a successful outcome to the procurement process. Unless a bid strategy is considered from the start, it is virtually impossible to introduce as a last minute after thought as it sets the direction for all of the written and pricing work.

We are experts at structuring bid strategies that will maximise your chances of winning by guiding the entire bid process, ensuring that the buyer’s requirements are fully addressed, with appropriate supporting evidence. We specialise in developing and highlighting the differentiator in your tender responses which focus on your business’ value proposition.

We will work in collaboration with you to ensure we demonstrate your capabilities and suitability for the project to the best effect. We will analyse the entire bid document to determine the key issues and develop the messages that will strike a chord with the evaluator. Where your client has not defined the format of the response, we will create a structure to meet the evaluation requirements.


Everything was hassle free – we just gave Propeller the project details and they got on with it. It was a great experience. We have won the £1 million LB Hounslow ITT contract and passed the LB Newham PQQ stage. I am extremely pleased with the service Propeller have provided. 

Property Management Consultants, Housing

Our bid strategy includes:

  • facilitated workshop events to identify your USPs and competitive advantage for the opportunity
  • client research to ensure that you understand their value drivers
  • skeleton responses to keep bid writers on track to produce an holistic submission
  • ‘bid / no bid’ audits
  • ‘Get set to win’ audits

Where requested, we extend the role of creating a bid strategy to act as bid project managers, graphic designers and bid response writers for the wider project.

We achieved a pass rate


Pre-qualification stage

The largest win was the Education Funding & Skills Agency's


Schools' framework

Our smallest win was for a painting contractor



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Propeller has a vast knowledge of the construction sector, as this was the sector our journey began. As the years have passed, we have gained expertise in the following sectors, and helped lots of organisations to secure work and win bids.